Women retweet more

Coosta.com has done analytical research into the content of social media. They analysed sentiment: positivity, negativity or neutrality of a message, and if the content is disseminated by men or women.
Instagram stands out: nearly 50% of content is very positive with only a small percentage of negative messages. Blogs and Facebook seem to be generally positive. News sites (comments on the articles) are mostly negative. Pinterest is the most neutral of the platforms, nearly all content shared is neutral.
Women are present on the social networks such as Instagram and Pinterest, and also Facebook. Men are more present on LinkedIn, YouTube and news sites. On Twitter men are interacting whilst women generally retweet.