You would think that the holidays are bad for a site such as blokboek.com. That is not the case, however. The number of readers who read our messages via social media doubled with ScoopIt and Flipboard on top. The number of visitors and, even more important, readers who took the time to read the whole…

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A remarkable news item in Printweek: millenials in the UK buy fewer Christmas cards, but those that they do buy are the more expensive, unique cards. Researcher Mintel concludes that only 43% of people between 16 and 24 years old, and 49% of people between 25 and 34 years old bought Christmas cards last year.…

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Street art as a marketing tool to promote your company, restaurant and city. That is what is happening in Georgetown on the island Penang, Malaysia The initiative was started in 2009. Street art was successfully used to make the city a UNESCO World Heritage Site. After an international pitch for the best branding, the street…

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Programmatic is one of the buzzwords of the last couple of years yet few people can explain in detail what programmatic buying means. Now the direct marketing worlds starts using the same terms causing even more confusion. Source: Royal Mail MarketReach Getting the right message to the right person at the right time is the…

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Digital Signage Summit ISE 2018 is an event about the business side of digital sign. The event will be held on 7 February 2018 in Amsterdam. Experts in the field of digital signage will share their market insights. The summit will focus on the evolution which is currently happening in digital signage. One of the…

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Insights4print´s Eddy Hagen visited the Direct to Container Print conference in Amsterdam and returned with some remarkable insights. The rise of e-commerce and webshops has a big influence on packaging design. Read his blog, via this link, about how the packaging of Epson´s ink cartridges changed and how designers anticipate the specific needs of e-commerce…

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Canadian company Opalux has developed new, patented security print technology: OpalPrint Polycarbonate. The technology, a combination of photonic crystals and nano-scale technology, creates colour shifting image that overlays the image of a document, for example a passport photo. By using ElastInk colour can change in response to finger pressure. Opalux Photonic ink is RFID activated.…

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OK Go have something new. The band  used 567 printers and a gigantic amount of paper for the music video for their song Obsessions. Whilst a normal person regularly battles with a printer, at work or at home, OK Go manages to synchronise 567 printers. That´s quite something. Especially because it delivers some beautiful images.…

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St. Joseph Communications has published the 2018 version of its Print in a Digital World. The report gives an overview of next year´s trends in communication. Based on more than 70 cases, from McDonald´s to Google, it shows that the border between print and digital really is disappearing. Required reading for graphic print entrepreneurs and…

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Three ladies with a paint roller and a t-shirt. Painting the manhole covers in Nijmegen (the Netherlands) and using a rolling pin afterwards to put pressure on the t-shirt. The result is a beautiful print of the cover on the shirt. it´s a hype, but a brilliant one according to the audience. Marieke Noort, Jeanne…

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