Marketing/Advertising
Trends online marketing met augmented reality
Online marketing is niet meer nieuw. De moderne vormen van marketing kennen een hoofdrol in de huidige digitale transitie, en gaan alweer naar de vijfde generatie van denken en doen. De versmelting met andere leergebieden – en de noodzaak online marketing op een hoger niveau te tillen – vragen om nuances. Meer dan ooit draait…
Lees meerReclameland gaat voor seizoensmarketing
“Festival drukwerk nodig? Promoot uw festival met onze flyers, breng uw merk aan de man met onze bierviltjes of bezoek de gaafste festivals met een T-shirt inclusief eigen bedrukking”. Het zijn de woorden uit de nieuwe reclamecampagne van online drukkerij Reclameland. Ze zetten hun promotie nog eens extra kracht bij met de woorden ‘Veel bezoekers…
Lees meerThe Neuroscience of Touch
Sappi made a Communicator’s Guide to the Neuroscience of Touch unites neuroscience and branding to explore the many ways touch impacts how people perceive brands. Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Sappi’s groundbreaking book, written in collaboration with renowned…
Lees meerMimaki launches new website with focus on applications
Mimaki launched of a brand-new Mimaki Europe website. The new site is designed to provide visitors with a more interactive and intuitive user experience, inspiring them with the endless application possibilities enabled by Mimaki’s broad array of digital printing and cutting solutions. “Websites should never be static; they need to be frequently refreshed,” said Danna…
Lees meerExpensive calendar popular
Calendar season 2018 is about to end and the tentative conclusion is that especially the more expensive calendars were popular. This is the conclusion of Buchreport in Germany. Buchreport reports a stable 2017 and the 2018 calendar sales are going well. Remarkably especially the calendars of 20€ and higher sell well. The sales of calendars…
Lees meerBell and Howell acquires new trump card for production mail with Gunther International
With the acquisition of Gunther International mail specialist Bell and Howell will be getting a solid hold on the fast growing production mail market. Gunther International builds and develops software for bulk mails for the insurance and banking industries. The product line integrates seamlessly with the extensive product range Bell and Howell already have. Read…
Lees meerAdvert only visible if you are pregnant
IKEA has placed and advert in a Swedish magazine for expecting mums where the special offer is only visible if the pregnant woman drips a few drops of her urine on it. The advert for the Sundvik cot encourages the reader to urinate on a special strip glued onto the advert. If you are pregnant…
Lees meerProgrammatic direct mail as an effective follow-up of online
Programmatic is one of the buzzwords of the last couple of years. Yet few people can explain in detail what programmatic buying means. Now the direct marketing worlds starts using the same terms causing even more confusion. Getting the right message to the right person at the right time is the holy grail of engagement…
Lees meerBlokboek well visited also during the Christmas period
You would think that the holidays are bad for a site such as blokboek.com. That is not the case, however. The number of readers who read our messages via social media doubled with ScoopIt and Flipboard on top. The number of visitors and, even more important, readers who took the time to read the whole…
Lees meerYoung people choose more expensive Christmas cards
A remarkable news item in Printweek: millenials in the UK buy fewer Christmas cards, but those that they do buy are the more expensive, unique cards. Researcher Mintel concludes that only 43% of people between 16 and 24 years old, and 49% of people between 25 and 34 years old bought Christmas cards last year.…
Lees meerStreet art as marketing tool
Street art as a marketing tool to promote your company, restaurant and city. That is what is happening in Georgetown on the island Penang, Malaysia The initiative was started in 2009. Street art was successfully used to make the city a UNESCO World Heritage Site. After an international pitch for the best branding, the street…
Lees meerProgrammatic direct mail as an effective follow-up of online
Programmatic is one of the buzzwords of the last couple of years yet few people can explain in detail what programmatic buying means. Now the direct marketing worlds starts using the same terms causing even more confusion. Source: Royal Mail MarketReach Getting the right message to the right person at the right time is the…
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