Socialmedia Updates

Magnified illustration with the word Social Media on white background.

The noises about Twitter losing the battle are becoming louder and louder. Young people are more inclined to use Snapchat or Instagram and without young people Twitter is doomed. This according to newspaper NRC. Snapchat is also out to conquer Facebook with its new chat function. Facebook is also under attack by Whatsapp which has now become the largest social media platform in the Netherlands.

Does this mean the end of Facebook? Not yet. Just like Twitter, young people are decamping to other (visual) media – especially Pinterest, Instagram and Snapchat – but there are still a lot of interesting possibilities to keep the older generations. Facebook also is a perfect media for marketing events.

And, let´s not forget YouTube, with their growing number of users. In the Netherlands it is third with 7.2 million users, after Whatsapp (9.8 million) and Facebook (9.6 million). This also shows the overall growth of social media users in the Netherlands. 9 out of 10 Dutch people are active on social media.

Read more about the latest trends in the Dutch social media landscape in Newcom´s latest research.


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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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