Marketing/Advertising
What we can learn from Birchbox´s success
Good content, fitted to the customer and medium is the secret behind Birchbox´s success, a service which sends a box with make up products to subscribers. To recruit and retain subscribers Birchbox not only uses make up products tailored to the client, but also content perfectly tailored to the client. This content is not only…
Lees meerCCL Label Meerane produces 15 exclusive limited edition bottles for Heineken
Using pressure sensitive labels, PSGL, CCL Label produced 15 exclusive limited edition bottles for Heineken´s French market. PSL has a number of advantages compared to glued labels. There is more creative freedom in the design of the labels and the bottles can be recycled. Remarkable fact is that the company has chosen gravure technology and…
Lees meerApple raises the bar for image quality and editing to new heights!
The new iPhones, iWatches and Apple TV were the center of attention in the new Steve Jobs Theater. But what is at least as important for our industry is the way this generation of devices raises the bar for image quality and editing. The ultimate in screens is the iPhone X´s OLED screen. With 4K…
Lees meerLuggage belt Schiphol with pieces of art
Travellers arriving at Amsterdam Schiphol Airport will be welcomed with a rolling art history lesson when collecting their luggage. Luggage belt 16 in hall 3 which is 73 meters long has been decorated with 45 important pieces from the Rijksmuseum. An overview of Dutch art history from the Middle Ages until now is shown to…
Lees meerBlokboek.com: Wider reach and more interaction with readers
We at Blokboek.com are happy to see that we are widening our reach. Mainly because of the increasing number of newsletter subscribers. The growth of the Dutch newsletter is primarily because of a stream of subscribers from Belgium. The English newsletter grows even faster, new subscribers join because of the shares via social media, with…
Lees meerThis year´s Ikea catalogue again on paper
From today the Ikea catalogue 2018 will be distributed to millions of Dutch households. The newest catalogue has returned to its old format: 328 pages full of design and clever solutions for modern living. Not all Dutch households will receive the Ikea catalogue 2018 at home which is why Ikea has decided to have catalogue…
Lees meerPrint fills hole
Organiser Frazer Chesterman of tradeshow Pure Digital, which will take place in Amsterdam next April, has an interesting vision on the function of print. In his column he says that people experience an overload of information which gives print an increasingly important role. Read his column here: Fraser Chesterman – Print fills the hole…
Lees meerThe end of Twitter: 99$ subscription to get more followers
Not just the financial results and the number of Twitter users are disappointing, also the creativity of the social media giant is disappointing. They are currently testing, by invitation only, a subscription service at US$99/month which will get you more followers. Those ´new´ followers will receive the subscription holder´s messages on their feed, whether they…
Lees meerVistaprint Promobox: A monthly selection of new promotional print in your letterbox
Vistaprint has come up with a creative way of bringing their wide variety of commercial print to the attention of their clients, the Promobox. The Promobox offers a selection of commercial print with the customer´s name and logo. The online client page has a number of variables which can be adjusted to order more pieces.…
Lees meerWhatsApp beats paper mail
There are plans to reduce the number of days for postal services and increase the costs. To keep postal services affordable and regular measures have to be taken before long, according to Henk Kamp (Dutch Minister of Economic Affairs). The postal market is decreasing fast because communication is more and more digital, according to Kamp.…
Lees meerApple ARKit to unlock augmented reality´s potential
Static print has got formidable competition now that Apple´s ARKit is making it super easy for developers to add augmented reality to their apps. ARKit will not only take care of a flood of new games which will transport players to different worlds, but will undoubtedly be used for advertising and other information. You can…
Lees meerPrinted information makes readers smarter
Neurological studies have proven that printed information is not only more powerful than screen information, it also makes the reader smarter. This is because people are able to absorb printed information better. The emotional reaction to printed information is stronger than to digital information. Learn more about these remarkable facts in the publication by Paul…
Lees meer