Apple ARKit to unlock augmented reality´s potential

Static print has got formidable competition now that Apple´s ARKit is making it super easy for developers to add augmented reality to their apps. ARKit will not only take care of a flood of new games which will transport players to different worlds, but will undoubtedly be used for advertising and other information. You can watch the introduction of ARKit with a number of very interesting examples via this link. One of the examples is putting IKEA furniture in your own environment. This will not make the IKEA catalogue (the biggest print order in the world) superfluous, but it does show that AR is here to stay for advertising and product information.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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