This year´s Ikea catalogue again on paper

From today the Ikea catalogue 2018 will be distributed to millions of Dutch households. The newest catalogue has returned to its old format: 328 pages full of design and clever solutions for modern living. Not all Dutch households will receive the Ikea catalogue 2018 at home which is why Ikea has decided to have catalogue pop-ups throughout the country to give out the catalogues to people who haven´t received theirs via the mail. The first pop-up will be in Texel, where the catalogue has never been distributed before. After Texel the catalogue pop-up will tour throughout the country for another two weeks from the north to the south and the very south-west.

The Ikea catalogue is world´s largest periodical publication with 203 million copies. The catalogue is distributed in 52 countries and 35 languages. The Dutch edition is distributed among 5,7 million Dutch households and is available in the shops as well. The catalogue 2018 has again been printed on FSC Mix Credit paper. The catalogue has an accompanying app with extra images and videos.

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Jolanda van Drie

Bedrijfsjournalist, freelance redacteur voor Blokboek en Printmedianieuws en communicatie- en marketingmanager bij IT bedrijf Prindustry (Haarlem).

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