Ikea catalogue: people use print for interior decoration inspiration

iBB150601ikeaaugmented¨To get inspiration for interior decorating people prefer to look at printed matter¨. A great ad for print in the Dutch Metro newspaper of 10 August. The paper has a full page dedicated to the new Ikea catalogue.

Today the new catalogue of Swedish furniture giant Ikea will appear worldwide. Not just in print, the catalogue can also be viewed in the new Ikea app. You can download (parts of) the brochure and virtually place furniture in your room, as shown in the picture. According to Metro a whopping 29 million paper copies have been distributed in 49 markets, in 71 versions and 34 languages.
Funny fact: the Dutch guide is bigger than the American because of smaller postboxes in the US.


Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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