IKEA catalogue gradually greener
IKEA has won the Retail Sustainability Award, awarded by the ABN AMRO Best Retail Chain of the Netherlands contest. The Swedish furniture shop wants to show that it is doing its bit for sustainability and is a ´green´ company. When printing the catalogue IKEA also takes its CO2 footprint into account. This year´s edition is printed on 10% PSC-paper. The company has been able to reduce energy use during the printing process (5% reduction between 2014 and 2016) and the goal is to reduce CO2 emissions by 28% in 2018.
IKEA wants to keep the paper version of its famous catalogue (it also has a digital version and the IKEA catalogue app). According to the company, they want to continue to give people the opportunity to have the paper version. People like to read the catalogue and refer back to it. The IKEA catalogue, its the biggest regular publication in the world with 203 million copies.
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