Feldmuehle restructuring portfolio and sales organisation
Paper manufacturer Feldmuehle has tweaked its portfolio and sales organisation. With a focus on labels, packaging, graphic papers and cardboard, the company thinks it´s ready for the future. Just like before Feldmuehle focuses on customers who value a high service level. Read more about the changes in the press release below.
Feldmuehle is restructuring product portfolio as part of its long-term strategic orientation
The new Managing Director Kayser, is focusing on the expansion of customer proximity and product innovations.
Uetersen, 28 September 2017 – Feldmuehle Uetersen GmbH is restructuring its product portfolio and sales organisation: the company’s six product segments are now bundled into the business areas of Labelling Applications, Packaging Solutions and Graphical Options. From the restructuring under the new Managing Director Heiner Kayser, customer proximity shall benefit. The aim is to strengthen the market position of Feldmuehle in the three areas.
With clear focus on high-quality label papers, packaging papers, graphic papers and cardboard, Feldmuehle is firmly dedicated to meet the requirements of the market. At the same time, the special expertise and experience of the employees as well as the flexible possibilities of the machine fleet are to be used even better according to the customer requirements. “We are concentrating on our greatest strengths,” says Heiner Kayser, who is the Managing Director of Feldmuehle Uetersen GmbH since May this year. “Our aim is to be particularly close to the customer, to find innovative solutions for specific requirements and to constantly set standards in terms of quality and customer service.”
The objectives of Feldmuehle are clearly defined: the company’s market shares are to be expanded in the three business areas and the position as supplier of high-quality white coated papers for the label, packaging and printing industries is to be strengthened.
High service quality through customer-oriented sales
As a result of the reorganisation of the product portfolio, the entire sales structure will be more stringently oriented to the customer. The sales support and field sales employees will specialise in one of the three business areas and be able to advise customers with in-depth product knowledge. “The name Feldmuehle stands for a particularly high service level”, says Eckhard Kallies, Director Sales and Marketing. “The new structure allows us to address the requirements and needs even more intensively and to act as a true partner of our customers.”
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