Feldmuehle past zijn portfolio en verkooporganisatie aan

Papierfabrikant Feldmuehle heeft zijn portfolio en verkooporganisatie aangepast. Met een focus op labels, verpakkingen en grafisch papier en karton denkt het bedrijf klaar te zijn voor de toekomst. Zoals voorheen richt Feldmuehle zich op klanten die het hoge service niveau waarderen. Lees meer over deze aanpassingen in onderstaand persbericht.



Feldmuehle is restructuring product portfolio as part of its long-term strategic orientation

The new Managing Director Kayser is focusing on the expansion of customer proximity and product innovations

Uetersen, 28 September 2017 – Feldmuehle Uetersen GmbH is restructuring its product portfolio and sales organisation: the company’s six product segments are now bundled into the business areas of Labelling Applications, Packaging Solutions and Graphical Options. From the restructuring under the new Managing Director Heiner Kayser, customer proximity shall benefit. The aim is to strengthen the market position of Feldmuehle in the three areas.

With clear focus on high-quality label papers, packaging papers, graphic papers and cardboard, Feldmuehle is firmly dedicated to meet the requirements of the market. At the same time, the special expertise and experience of the employees as well as the flexible possibilities of the machine fleet are to be used even better according to the customer requirements. “We are concentrating on our greatest strengths,” says Heiner Kayser, who is the Managing Director of Feldmuehle Uetersen GmbH since May this year. “Our aim is to be particularly close to the customer, to find innovative solutions for specific requirements and to constantly set standards in terms of quality and customer service.”

The objectives of Feldmuehle are clearly defined: the company’s market shares are to be expanded in the three business areas and the position as supplier of high-quality white coated papers for the label, packaging and printing industries is to be strengthened.

High service quality through customer-oriented sales

As a result of the reorganisation of the product portfolio, the entire sales structure will be more stringently oriented to the customer. The sales support and field sales employees will specialise in one of the three business areas and be able to advise customers with in-depth product knowledge. “The name Feldmuehle stands for a particularly high service level”, says Eckhard Kallies, Director Sales and Marketing. “The new structure allows us to address the requirements and needs even more intensively and to act as a true partner of our customers.”

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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