The reader retention struggle – heads-up for publishers

Arkitex_Eversify_receivers_groupshot_tcm601-123199The latest Gartner releases alert us to a significant increase of
smartphone sales. That means content has never been as accessible as it
is nowadays. But in an era of mobile content overload, which content
(app) makes it to the first screen? Publishers who are developing
cross-media selling proposition need to worry how they can gain/keep top
of screen awareness with their critical readers. Channeling the content
will prove crucial. Print, online, digital, social, you name it. Which
means you have to make it scalable. An essential detail publishers of
all sorts understand but too well. Why? Scalability allows for tailored
dissemination. In the war for retaining the mobile reader’s attention, a
strategic content approach will win the battles.
Check out more on the Eversify blog “The Mobile Push” –

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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