Agfa Eversify: Een welkome en winstgevende aanvulling op een print publishing strategie

Rob van den Braak/17/05/2016/Productie/Techniek, Uitgeven/Publiceren, Zakelijk Nieuws

Multi Channel Publishing is hot en zal zeker één van de kernthema’s zijn op drupa. Hoe je als grafisch bedrijf van deze trend kunt profiteren is te zien in Hall 8. Daar kun je op stand B62 bij Agfa zien hoe eenvoudig het is om met Agfa Eversify producties om te zetten in digitale content die op smartphones, tablets, laptop en desktop computers gelezen kan worden. Lees meer over Eversify in het onderstaande persbericht.

Eversify from Agfa Graphics complements print publishing strategy at drupa

Mobile publishing solution Eversify from Agfa Graphics demonstrations at stand B62, Hall 8

In order to stimulate the symbiosis between printed content and its repurposing into the online, digital and mobile realm, Agfa Graphics developed Eversify, a software that stimulates the distribution of captivating multi-platform content towards readers. Implementing the solution has helped numerous publishers worldwide to get readers engaged, to enhance their loyalty towards the publisher and to develop and measure targeted advertising campaigns. Live demonstrations will be given by the Eversify team at drupa 2016, Messe Dusseldorf, May 31- June 10, Hall 8a.

This content publishing software solution can be integrated in any editorial, content management system or layout system based on InDesign®. The software service allows publishers to push content on a number of different platforms and delivers diversified content streaming in a variety of fully automated ways to a wide range of devices (smartphones, tablets) and web sites.

Rainer Kirschke, Business Manager Mobile Publishing from Agfa Graphics explains:

“Mobile publishing is an extended channel that can run alongside all forms of analogue and digital printing. This means publishers, print shops and in-house communications departments can repurpose existing content in print to equally reach readers and end-users in a digital and multi-platform mobile way. By embracing and fully controlling the mobile distribution, they will also attract and track new ones. The result is more effective reader communication and interaction.”

Visitors can join a demonstration of the software at four Eversify demo pods in the Agfa Graphics software technology area. A demo can be scheduled in advance by contacting a local team member via http://www.eversify.com/company/.
Product specialists as well as the marketing and sales management team will be on hand throughout drupa to welcome any visitor questions.

Eversify is available to (in-house) magazine or newspaper publisher that seeks a solution to diversify content to any mobile device, at any moment of the day. For more information, please visit the website www.eversify.com.
Keep track of the latest on mobile on the Eversify blog “The Mobile Push”. Please also see us on Twitter and Facebook.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).