Masterclass Presenting a New Product: introduction of the iPhone in 2007 by Steve Jobs

Ten years iPhone is one of those moments to look back upon and that is possible with the video of the introduction in 2007 by Steve Jobs.
It is not just a historical moment and the start of a whole new generation mobile computer systems, but also a masterclass in presenting a new product. The build-up, the choice of words and manipulation of the (carefully chosen) public makes it well worth watching the video even after ten years. You can watch it via this link to our videos page. It is more than an hour of joy with, for me the best moment, the phrase “internet in the pocket”. A phrase that I didn´t completely get at the time, but which is now, in hindsight, the biggest change the iPhone made possible.