From magazine to iPhone speaker
Brazilian agency JWT invented a very original campaign to draw attention to the one year anniversary of Coca Cola FM. The page with the printed advertisement in teen magazine Capricho has been cut in such a way that the magazine can be rolled up and set. Another cut has been made in which an iPhone can be fitted. The magazine consequently works as if it is a speaker and gives a stereo sound. The reader can enjoy Coca Cola FM even more.
To see how this works, watch the video.
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