IBM launches new font family, de IBM Plex

When we hear the word IBM we do not usually think about graphic design, but we should. The company will launch the IBM Plex font in spring 2018. The font will be suitable for print and digital. If IBM has their way it will replace Helvetica.
IBM Plex will become available free of charge and is an expression of the mix of people and technology.

IBM Plex, designed by IBM designer Paul Rand, represents our current society. Other fonts are too much a representation of the past, according to IBM. The new font will help the company start a discussion about people and their interaction with technology.

The Plex family will have a sans serif, serif and a monospace version. The designers will also release a style guide which will include a type scale for responsive design.