Why Elle magazine is published in print

The announcement for the newest edition of fashion magazine Elle (Netherlands) has an interesting explanation about why the magazine appears in print.
“Print is changing, but still irreplaceable. It is the best place to show a great fashion series, for text, illustrations and photography to melt together in an exciting layout and to talk about how certain trends evolve.”

Elle asked young people why Elle should be published in print and everyone gave the same kind of answer. Swiping, scrolling and clicking is good, but the magic of paper is in the fact that is produced much more slowly and is easier to keep. They like the fact that paper magazines have been made with love and care. That the ideas behind it, the atmosphere and the pieces of clothing are easier to appreciate.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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