Creative Communication News Network spreads its wings
Blokboek – CCNN has been presenting news for the print and communication industry in English with increasing success. Blokboek – CCNN´s English website and newsletter have a fast-growing following. “Time for us to spread our wings”, says Marco den Engelsman, co-founder of this online publication.
“We bring news and background stories for and about the print and communication industry in the way it is being read, on laptop, tablet and smartphone. More and more people are reading the longer editorials online, but they need to be good”. The weekly newsletter is considered an independent title. “We consider it a weekly magazine”, says co-founder Rob van den Braak. “We pick and edit the articles for the newsletter with the reader in mind. The goal is to make a newsletter which can be read independently without having to click through to other sites. We have found a formula for our themed newsletters, such as for drupe and FESPA, which is not only informative but also an efficient way for advertisers to promote themselves and generate leads.”
Blokboek – CCNN sees the market broader than just the print industry. Marco: “the print industry is a part of the communication production industry. We see a printer as a producer of communication tools and through our messages we show what is going on in this industry. We inspire our readers to discover new worlds. We offer our readers a discovery of new opportunities.”
Because this Dutch initiative is new and doesn´t yet exist in other countries, Blokboek – CCNN will be looking for new readers and partners at drupe. “Everyone at drupe is a connection” says Marco, smiling. “We want to meet everyone, a reader, a publisher with whom we can cooperate, or a manufacturer whom we can offer promotional opportunities. We want to meet them all!”
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