Consumer prefers print to digital
Nearly three quarters (72%) of consumers prefers to read printed magazines, books and papers over digital versions. This was the result from international research among 10,700 consumers by Toluna for Two Sides.
Only 9% prefers e-books. More than half (63%) says that they better understand and remembers articles from newspapers. Printed media are also considered more trustworthy; three quarters (76%) of respondents fears fake news (which is said to be released mainly online) and only one quarter (24%) trusts news that comes to them via social media. Safety (hacking) and privacy are also source of consumer criticism when it comes to digital information. Remarkably 89% of respondents think they should have the right to choose between digital and print when it comes to service companies and banks.
The report can be downloaded from the Two Sides site via this link.
Source: Two Sides
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