Research: Print professionals communicate digitally
How do print professionals communicate? Duomedia asked 100 European professionals in the print media industry. The results were quite interesting. It appears that trade fairs are still the most important way of communicating, especially when making plans for investments, closely followed by conferences and magazine articles.
Of these articles, business cases score best. Best practices also score very high. The most remarkable outcome is that digital is preferred by 45% of respondents. 31% of respondents preferred print. Social media are being actively used by half of respondents of which LinkedIn scores highest.
The complete research by Duomedia can be downloaded here.
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