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Artificial Intelligence adds value to advertising

AI in postersM&C Saatchi is the first to use artificial intelligence to enhance the effect of multi channel advertising. Smart software chooses the most effective images for every campaign and target market and the program even chooses the most effective texts.
Audience response is measured by a camera embedded in the billboard. Based upon this response the most successful combination of image and text is used for the rest of the campaign. Watch the video by M&C Saatchi´s Chief Innovation Officer David Cox to understand more about this project on via this link.


 

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Rob van den Braak

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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