Apple acquires digital newsstand Texture

Apple is buying Texture, a magazine virtual newsstand that’s known as the “Netflix of magazine publishing” that gives readers access to around 200 magazines for a monthly fee of $9.99.

“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s senior vice president of Internet Software & Services, in a statement. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.” Texture — formerly known as Next Issue — will continue to operate as is with no changes — meaning that it will continue to offer apps for iOS, Android, Amazon Kindle Fire and Windows 8 and 10. Apple is acquiring the full company, including employees, and the deal is expected to close very soon.

“I’m thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple,” said John Loughlin, CEO of Next Issue Media / Texture, in a statement. “The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.”

Apple has made a number of acquisitions that are adjacent to the area of publishing and media that Texture focusses on — they include Spotify/Pandora competitor Beats for Apple Music, and BookLamp, which we described as the ‘Pandora for books’ when we broke news of that acquisition. Texture isn’t Apple’s first acquisition in magazine publishing: it acquired Prss in 2014 to help build Apple News.

Financial terms of this deal are not being revealed, and Texture has never disclosed its valuation.

Before it rebranded in 2015, Texture (then known as Next Issue Media) was a joint venture between Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc. The company, it appears, has raised at least $90 million — $40 million from the publishers, and an additional $50 million from KKR and other investors that include BuzzFeed, Vox Media and Imgur.

Texture, and before it Next Issue, has been around since 2010. It was launched at a time when a number of other digital newsstands were hitting the market.

(Source: techcrunch.com)

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Marco den Engelsman

Journalist, fotograaf en communicatiespecialist. Gelooft in de kracht van een mix van media. Een beeld zegt meer dan duizend woorden, maar is altijd krachtiger in combinatie met mooie woorden. En een mix van media versterkt elke boodschap. Met PRStory komen alle media samen. Een krachtig PR-verhaal met tekst, beeld, fotografie en video dat leidt tot onmiddellijke actie. Bezoek PRstory.nl voor voorbeelden.

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