App offers extras with printed newspaper

Readers of the French free weekly newspaper Vlan, 2 million copies, can now watch additional digital content from the paper´s app. Vlan´s publisher pressgroup Rossel offers the Capteo app.

The Capteo app can be downloaded for free from the App Store or Google Play. By taking a photo of an image in the paper which has the message “capteo – flashez cette image” (flash this image), the reader will get access to additional news, photos, articles or relevant publications from social networks.
The Capteo app is made by French company Onprint which offers technology for image recognition and digitalising images.