Will Google conquer the world with its hardware?

Google introduced a flood of hardware products this week. From laptops to headphones and from mobile phones to voice activated loud speakers were presented in London. This seems to suggest that the software giant wants to conquer the world with hardware. But it´s quite the opposite. AI and ML are what it´s all about. With the best possible artificial intelligence and smart self-learning software Google wants to tighten its grip on our digital world. And affordable and available devices are necessary to achieve this. Devices like the new Pixel 2 Chromebook, a laptop with the same specifications as the Macbook Pro at half the price, or the Google Home Mini, a digital assistant at 49$ which will connect you to the internet. Google strongly believes in the power of AI and sees it being used in applications such as its Google Map software which will greatly improve with AI. AI will also play a big role in where it all started, Google Search. By having everyone use this search engine an income stream is being generated which can never be accomplished by selling hardware.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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