Waterproof newspapers

krant gelamineerdNewspapers in Ecuador are sold from street kiosks. The popular newspaper Extra is also sold this way. Every year the rainy season brings its own problems, amongst which soggy newspapers. The solution is laminated front and back pages during the rainy season so that the newspaper is waterproof. The laminated paper can also be used as an umbrella. The result of this is a 12% increase in numbers and a 16% increase in turnover.

 

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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