PRstory: client narrative as powerful communication tool

Two journalists started a new initiative: PRstory.nl, a specialized company in the production and publication of client narratives, best practices and testimonials.

PRstory is an initiative of two journalists, Marco den Engelsman and Arthur Lubbers, who have earned their reputation in B2B media online and in print. “Nothing is more convincing than the story of the end-user” they say. “And PRstory represents a multimedia approach, smart use of text, image and video, online and in print. Starting point is that each story needs to be suitable for a smartphone.”

Journalist point of view

A PRstory is a client narrative from a journalistic point of view. A company showcases its product or service by having the end-user talk about their satisfaction and success with the product. The power of a well written testimonial, with concrete examples in the form of an interview, lies in the fact that it is convincing for potential clients as well as inspirational.

Text, photos, video

PRstory makes client narratives for various customers*,  the stories consist of a combination of text, photo and video. The PRstory will be made available in any desired format and the customer is free to publish it in any possible online or print media. Examples are magazine advertorials, online testimonials for their website, a flyer for events or trade fairs or as a business case to support the sales department. Because the smartphone is increasingly becoming the main source of information the compact PRstory is extremely suitable for this medium. The finished product, a PRStory suitable for multimedia use, can be done for as little as 495 Euro.

Guaranteed exposure

PRstory’s founders have their own online media publications and can guarantee exposure against modest additional charges. Upon request PRstory can publish to an audience of 7,000 communication professionals via www.blokboek.net or to an audience of 10,000 CE and telecom professionals via www.digitailing.nl

If you are interesting in learning more about the power of storytelling via PRstory, please call or email Marco den Engelsman or Arthur Lubbers.

*Go to www.PRstory.nl for a number of effective PRstories which have been produced for Kodak, Roland DG, Screen and Xerox
Contact:

Marco den Engelsman

www.marcommunicatie.nl,

marco@marcommunicatie.nl

+31 6 18883969

Arthur Lubbers

www.arthurlubbers.nl

mail@arthurlubbers.nl,

+31 6 24787335