Packaging is more than a carton box

European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the effects of packaging and its possibilities. The centre´s manager Olivia van Hauwermeieren emphasises the practical way the warehouse has been set up to show the complete journey from warehouse to customer. Visitors can see the logistics behind this, including examples and experiences of the advantages of packaging.
Once inside the centre, you will first see a simulated retail environment. A complete supermarket has been built to scale, again to emphasise the difference packaging can make.