Mimaki @ Label Expo

“Brands are increasingly looking for ways to differentiate labels and packaging for better market performance,” says Ronald Van den Broek, General Manager Sales at Mimaki Europe. “While this is an effective approach for brands, it can put strain on conventional labels and packaging workflows due to the shorter runs and faster time to market these strategies demand. Plus, there is a growing need for fast production of samples and mock-ups to speed the design process. At Mimaki, we have worked hard to develop innovative, affordable ways to ensure labels and packaging converters can meet these changing customer requirements, and visitors to our stand will see it all in action.”