GRAMMIE: the normal Instagrammer on paper
The first instagram marketing magazine in the Netherlands. That is GRAMMIE. Online marketeer Amber van Leeuwen, operating under the name ´the social good girl´ was missing stories in magazines about the ´Instagrammer next door.´ She wanted to give them a platform born out of passion, knowledge and joy.
It is always the same Instagrammers who get the attention in magazines. According to Amber: “Instagrammers with 100+ followers, flexible fitgirls and all those social influencers. With all their big opportunities, successes and well-meant advice with lots of difficult words. I am an online marketeer and I was missing not just the hands-on tips written in simple language, but also the ´normal´ Instagrammer.”
GRAMMIE is a great step for the normal Instagrammer to tell their unique story. And all on paper! On the website grammiemagazine.nl Amber explains why she opted for a paper magazine: “In a world which cannot exist without digital communication, I find it an enormous pleasure to read a real magazine on my lazy Sunday afternoon. I read every word and when I have reached the last page, I have found lots of inspiration for my business. Like!”
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