Eddy Hagen: the influence of e-commerce on packaging design

Rob van den Braak/11/12/2017/Design, Marketing/Advertising

Insights4print´s Eddy Hagen visited the Direct to Container Print conference in Amsterdam and returned with some remarkable insights. The rise of e-commerce and webshops has a big influence on packaging design.

Read his blog, via this link, about how the packaging of Epson´s ink cartridges changed and how designers anticipate the specific needs of e-commerce packaging.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).