Connecting print to digital very simple with the Apple camera app

Portrait mode with studio lighting got more attention and the new option in the camera app to scan QR codes and activate the hidden function. I myself have never been a fan of QR codes. They ruin the layout and were never user friendly. The latter has now been changed with the Apple camera app. In standard photo mode the software not only recognises QR codes, but is able to quickly execute the actions attached to the code. This user friendliness opens new options for users to quickly go to a website or get extra information about a product or service via the internet. This makes the connection between print and the digital world so simple that QR codes could be very big very soon.
Try scanning the QR code below with your iPhone, updated to the latest software, to go to the site. We used the free QR Code Maker from the AppStore to create the QR code.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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