Wipe off make-up from a magazine cover

Door Jolanda van Drie | 27/08/2015

Cosmetics brand Neutrogena presents an original way to promote their make-up wipes. Together with agency DM9DDB they created an ad campaign for the cover of Brazilian Caras to demonstrate the efficiency of their wipes. Brazilian actress Giovanna Ewbank is beautifully made up on the cover of Caras. The issue also came with a set of…

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Economische groei en meer banen komen van jonge entrepreneurs

Door Rob van den Braak | 26/08/2015

Volgens een rapport van EY, een wereldwijde organisatie van adviseurs op het gebied van belastingen en verzekeringen, denkt 47% van de 2.345 ondervraagde entrepreneurs dat hun wereldwijde personeelsbestand zal groeien, terwijl slechts 29% van de grote bedrijven dat denkt. 71% van de ondervraagde entrepreneurs gaf ook aan optimistisch te zijn over economische groei in hun…

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Ink made out of coffee grounds

Door Rob van den Braak | 20/08/2015

John Mohr, screen printer in the US, and son-in-law Alex White have developed a new ink variety based on coffee grounds. The idea came from the fact that natural pigments cause stains in clothing, such as coffee, red wine or beet juice, so it should be possible to turn these into inks. To make the…

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Consumers increasingly choose environmentally friendly packaging

Door Beate den Engelsman | 12/08/2015

About 75% of consumers is influenced by the environmental friendliness of packaging when buying a drinks product. This according to research by Tetra Pak amongst 6,000 consumers in 12 countries. Environmentally friendly in this case is sustainably sourced certified raw materials. 77% of consumers says that they would choose a drinks product or brand with…

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Elanders Group: all printing up to 3,000 will be inkjet

Door Rob van den Braak | 12/08/2015

Andreas Weber interviewed Peter Sommer, CEO of Elanders Germany, in Value Media. Sommer believes, after his initial scepticism, strongly in production inkjet. Especially for 3,000 prints or less and when variable data is a value add. Elanders is an originally Swedish company which offers Supply Chain Solutions, Print & Packing Solutions and eCommerce Solutions worldwide.…

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Digital technology in labelling will result in more sales

Door Rob van den Braak | 11/08/2015

Packaging is a growth market and labelling is one of the more profitable segments. Not just because of the digital label presses such as the Screen True Jet L350UV, the Xeikon 3000 or the HP Indigo WS4000 which are able to do small quantities, fast delivery times and affordable personalization, but also because of the…

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Esko and Artevelde University organise International Honours Class

Door Rob van den Braak | 11/08/2015

For the second year running Esko and Artevelde University College Ghent organised a special International Honours Class in flexible packaging and prepress. 18 students from Europe, Canada, Slovenia and Finland attended the Honours Class. According to Jan de Roeck, Director of Solutions Management at Esko, the Class is an example of the company´s dedication to…

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New memory technology 1000 times faster

Door Marco den Engelsman | 07/08/2015

Intel and Micron have developed a new type of permanent memory which is up to a 1000 times faster than the existing technology. 3D XPoint is a new type of permanent computer memory (which saves data even if the computer is turned off). Machines, applications and services which require a lot of data can become…

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Packaging is more than a carton box

Door Beate den Engelsman | 05/08/2015

European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the…

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