Design
Packaging is more than a carton box
European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the…
Lees meerPrint Museum honouring Vincent van Gogh
The Dutch Print Museum in Etten-Leur has a new collection. Visitors can become acquainted with the secret of the world famous sunflowers by Vincent van Gogh. Graphic artist Henk van Noorloos shows his work. Also on display are books about Van Gogh as well as typographics and posters which have a link to Van Gogh.…
Lees meerType Reinvented: Letters play a big part in our digital world
Good typography is important in our digital world. To underline this, type specialist Monotype sponsored a Field Project. Three unique digital art installations show that type can be responsive to the emotional message of content, that type can be responsive to the media chosen and that they fit perfectly in the new hype of responsive…
Lees meerArtificial Intelligence adds value to advertising
M&C Saatchi is the first to use artificial intelligence to enhance the effect of multi channel advertising. Smart software chooses the most effective images for every campaign and target market and the program even chooses the most effective texts. Audience response is measured by a camera embedded in the billboard. Based upon this response the…
Lees meerInspirational print fair in Madrid
During the CIPrint Madrid tradefair a creative workshop is scheduled focussing on the various applications of digital print technology, substrates and finishing. Visitors are shown various possibilities such as personalisation of furniture, antibacterial solutions, wallpaper, floor furnishings and printed doors, and the possibilities of cardboard for exhibitions and pop-up stores. CIPrint Madrid, 6-8 October, Casa…
Lees meerMichael William Lester: stamp sized book with design treasures
If you admired the smallest printed bible, 4,75mm big, according to Guinness, you will understand why designer Michael William Lester decided to do the same with his portfolio. His World´s Tiniest Portfolio impressed sites such as Behance, which proves that creativity and print can produce little treasures.
Lees meerNew Ikea app with wishlist
The new Ikea app went live last week. According to marketing site Emerce the renewed app will replace the old one which was rated very low by consumers. The new app offers a grocery list of a kind. The consumer can fill it in at home and the app guides you through the most efficient…
Lees meerWhat we know about screen versus paper reading
There has been a lot of research into the effects of screen reading. It is generally accepted that readers remember more from what they read on paper than from a screen. However, screen reading has increased the amount we read threefold since 1980. Science journalist Annie Sneed has listed some of this research and its…
Lees meerPackaging as advertisement
Amazon has always been innovative. Also in this case. The company allows its boxes to be used as advertisement material. They are currently being used as promotion material for the new The Minions movie which will be released on 10 July. There are three different designs and every box has a link to more information…
Lees meerChocolate and hazelnut packaging
Nutella and Ferrero Rocher are world famous chocolate and hazelnut brands by food manufacturer Ferrero. After processing 23,000 tons of hazelnuts a year – a quarter of production worldwide – skins and nutshells remain. Why not use this organic waste to produce the packaging. That is what the Papiertechnische Stiftung (PTS) together with Stora Enso…
Lees meerNew Van Dale dictionary and the preference of paper
The Dikke van Dale (Big Van Dale – Dutch colloqualism for the Van Dale Dutch dictionary) presents its 15th edition. The three volumes are bigger than ever, with 18,000 new entries, new expressions such as “thinking outside the box” and illustrations to aid the explanation of difficult terms, such as in construction. But why on…
Lees meerThe unique colour spectrum of Screen´s L350uv digital flexo press
The Screen L350uv combines the speed of flexo with the flexibility of digital. 50 meters a minute without start up time or plate costs. On top of that you can use standard flexo materials without having to use an expensive primer. Another advantage is that tests have proven that the CMYK inks used by Screen…
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