Packaging is more than a carton box

European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the…

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Print Museum honouring Vincent van Gogh

The Dutch Print Museum in Etten-Leur has a new collection. Visitors can become acquainted with the secret of the world famous sunflowers by Vincent van Gogh. Graphic artist Henk van Noorloos shows his work. Also on display are books about Van Gogh as well as typographics and posters which have a link to Van Gogh.…

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Type Reinvented: Letters play a big part in our digital world

Good typography is important in our digital world. To underline this, type specialist Monotype sponsored a Field Project. Three unique digital art installations show that type can be responsive to the emotional message of content, that type can be responsive to the media chosen and that they fit perfectly in the new hype of responsive…

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Artificial Intelligence adds value to advertising

M&C Saatchi is the first to use artificial intelligence to enhance the effect of multi channel advertising. Smart software chooses the most effective images for every campaign and target market and the program even chooses the most effective texts. Audience response is measured by a camera embedded in the billboard. Based upon this response the…

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Inspirational print fair in Madrid

During the CIPrint Madrid tradefair a creative workshop is scheduled focussing on the various applications of digital print technology, substrates and finishing. Visitors are shown various possibilities such as personalisation of furniture, antibacterial solutions, wallpaper, floor furnishings and printed doors, and the possibilities of cardboard for exhibitions and pop-up stores. CIPrint Madrid, 6-8 October, Casa…

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New Ikea app with wishlist

The new Ikea app went live last week. According to marketing site Emerce the renewed app will replace the old one which was rated very low by consumers. The new app offers a grocery list of a kind. The consumer can fill it in at home and the app guides you through the most efficient…

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What we know about screen versus paper reading

There has been a lot of research into the effects of screen reading. It is generally accepted that readers remember more from what they read on paper than from a screen. However, screen reading has increased the amount we read threefold since 1980. Science journalist Annie Sneed has listed some of this research and its…

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Packaging as advertisement

Amazon has always been innovative. Also in this case. The company allows its boxes to be used as advertisement material. They are currently being used as promotion material for the new The Minions movie which will be released on 10 July. There are three different designs and every box has a link to more information…

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Chocolate and hazelnut packaging

Nutella and Ferrero Rocher are world famous chocolate and hazelnut brands by food manufacturer Ferrero. After processing 23,000 tons of hazelnuts a year – a quarter of production worldwide – skins and nutshells remain. Why not use this organic waste to produce the packaging. That is what the Papiertechnische Stiftung (PTS) together with Stora Enso…

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New Van Dale dictionary and the preference of paper

The Dikke van Dale (Big Van Dale – Dutch colloqualism for the Van Dale Dutch dictionary) presents its 15th edition. The three volumes are bigger than ever, with 18,000 new entries, new expressions such as “thinking outside the box” and illustrations to aid the explanation of difficult terms, such as in construction. But why on…

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