Build Your Own Handbag: perfect example of personalisation

The success of startup Build Your Own Handbag shows that you can earn money with a good idea, but it also got us thinking about a similar concept for graphic products. There is a number of examples such as personalised packaging or web2print solutions for letterhead, etc.

Something that we think is not available yet, but could potentially have a market is Make Your Own Book. By which we don´t mean writing and publishing, because there are plenty of solutions catering to the self publisher. We mean a solutions where readers choose a personalised version of an existing book. With various formats, paper and binding methods. Think of various materials for the cover, from leather to special materials such as bamboo or other fibers. The reader could create a beautiful copy for themselves or as a gift.

And yes, of course this has been done since the beginning of printing. But with the help of the internet this should be a much more available and accessible option. Good idea? Who will get this going? Let us know via and we´ll publish your story.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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