Americans listen more and read less

Rob van den Braak/14/08/2015/

Significant developments in the USA. According to the association of book producers AAP the sales in books continue to decline. However, the rise in sales of audio books is spectacular.

Sales of children´s books fell by 16% in the first quarter. Sales of books for adults was up 3.4%. The total turnover in book sales in the USA in the first quarter of 2015 came to 2.2 billion dollars, down 6.6%.

Digital reading however shows a spectacular movement. The number of e-books sold fell by 7.5%, but the number of downloaded paid audio books increased by a stunning 34%. The trend amongst young people seems to be moving towards listening to books instead of reading them. There are also developments in streaming audio books.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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