A year of Blokboek.com indicator of what was on our minds

A year of Blokboek.com posts indicates what kept our industry and us busy. And what a diverse year it was: technical developments such as production inkjet, LED curing´s winning streak, the publication of the most advanced ebook ever and the video which proved the value of IKEA´s ´real´ art. The unstoppable growth of social media as part of the marketing mix should not be forgotten.

The revival of print as Smart Communication, Harald Weimer of Heidelberg rightly mentioned this in an interview, confirms that the marketing mix has become truly cross channel. It is no longer a matter of print or digital, but of print together with all the possibilities of digital.

A mix in which curating, content marketing and video find a perfect fit and which will have an important role for print this year. FESPA Digital and drupa will be the two beacons to show the way forward for the print revival.
This warms my heart since it is about 50 years after my first drupa when I, as printer apprentice, saw the first steps of Heidelberg´s offset and Crossfield and Scitex gave me an insight into the future of image processing; uch important steps for our industry. FESPA and drupa show us the future.
So make time for these events and make sure to regularly visit our Blokboek.com trade fair pages which will go live in January to always be up-to-date on new products, trends and developments.