Optimism and new vision for the print industry

WhatTheyThink editors Dr Joe Web and Richard Romano have published a new report with the results of research into the expectations for the future of the American print industry. Those expectations are very positive, with an expected growth of more than 10%. Another important result is that the American print industry is on its way to becoming marketing service providers and do no longer see electronic media as their enemy, but as part of their own service and strategy.