Twitter and emoji targeting: social media has definitely lost its innocence

‎With the announcement of Twitter using emojis for targeting the Web has lost its innocence. After the announcements of Facebook drowning its users with commercial messages, linkedin’s commercialisation accelerated by the takeover by Microsoft this spells the end of independent social media apps.

The market’s response seems predictable. Users will switch to advert and content marketing free platforms and those who continue to use the platforms will pay little or no attention to the commercial messages.

Add to that the fact that search engine marketing, used as an important source of income by Google, is losing ground, and it will not be long before we will see a revival of trustworthy printed and digital content.