Ten reasons why cross channel marketing doesn´t have to be rocket science

Print companies are slowly transforming into cross media companies. With good reason. As partner in the communication process print companies need to be aware of the customers´ PR targets and what the continously decreasing budgets are spent on. They cannot succeed if they are just the cheap or fast printer against cut-throat prices. But, the road to becoming a cross channel marketing provider can be long and hard. Adobe, in an effort to market their Campaign marketing software and cloud service, published a concise and not too technical booklet describing ten reasons why cross channel marketing does not have to be rocket science. The ten steps, according to Adobe, include analysis of what your customers need and how to choose those channels. The publication can be read offline after download from our downloads page. A short description can be found via this link.