State of the art interactiveness: Carlsberg poster serving beer

After the Digital First hype another hype is coming to advertising: interactive.
Creative interactive campaigns are a weapon in the battle the consumer´s attention and money. Not only interactive posters, but also printed material with coupon codes to receive discounts via the internet, are said to become more popular this year.
This interactive hype is supported by the fact that manufacturers want tangible results. Not just views, clicks and followers, but real results like increased turnover. Interactive ensures real consumer interest which will lead to the consumer sharing their details. To make this all possible creativity is needed just like technology. Trendwatcher Bart ter Steege mentioned this already. If these are combined with a paper and digital mix, success is only a matter of time.