Oculto: glow in the dark beer label 

ocultoLabel producer Inland Packaging has developed a special label for mysterious – tequila flavoured – beer brand Oculto from Anheuser-Busch breweries. The image of the mask on the interactive label lights up when the drinker holds the bottle. Printed electronics have been added to the smart label, as well as LED lights, paper batteries and a micro switch. The switch reacts to the pressure of the bottle being held after which the LED lights light up the mask. Click here to see the effect.

By scanning the label the drinker can go to a site with more information about the brand. The limited edition of this interactive label will be presented at special events.
To give the brand its mysterious and unique appeal, Oculto has previously also tried unique labels, for example one on which eyes appeared when the bottle is refrigerated.


Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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