Solar powered advertisement

Shikun & Binui is an Israeli company in construction, infrastructure and real estate. This company claims always to offer sustainable solutions, under the name of Shikun & Binui Solaria and other companies. According to the marketing motto “show, don´t tell” the company has commissioned a unique print advertisement. The advertisement is solar powered. When the advertisement is viewed without daylight only a black and white text shows up. If the ad is viewed in daylight extra text and colour appear. Watch the video here.

Source: drupa