See ´art experts´ put value on a ´real´ IKEA print

Lifehunters IKEA ArtContent is King, also in art and perfect inkjet prints can monetize this. That is what you could learn from the YouTube video about a remarkable experiment by Lifehunters. They placed an item from the Ikea Art collection on the Moderne Kunstmuseum Arnhem (Museum of Modern Art) and asked ´experts´ what they thought was the value of this IKE Andrews ´painting´. Watch the hilarious video on our video page.


 

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).
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