Scientists discover new colours

Our visual world is becoming more colourful. Inkjet with greater colour spectrum and retina screens with deep blacks play a role. Scientists do not only work on these solutions, but also on the essence of colour. They have, as can be read on fastcodesign, discovered four new colours. A deeper black and series of fluorescent colours will change our perception of colour and change the benchmark for print. Fashion and the car industry will go first, but once the consumer is used to these new colours the packaging industry will follow.