Print marketing: chicken or egg

On her blog, Margie Dana discusses a practical example of creative and effective print marketing. Templeton Offset Printing, a print shop in Massachusetts, USA, produces a small newsletter together with its client The Country Hen Farm. The newsletter is inserted into every box of eggs The Country Hen delivers. The newsletter featured a headline The Prince of Prints which gave information about Templeton Offset and The Country Hen´s satisfaction with the printer. A remarkable and effective PR campaign which resulted in quite a few leads and new clients, according to Margie Dana´s blog. The chicken or the egg?