Pantone Tiffany Blue: mad about colour

Colour is a powerful weapon for brands. Finding the right, distinguishing colour which suits the brand is a real science according to Pantone. A science that they are happy to help you with, against a fee of course, with their Pantone Color Institute. Their latest newsletter focuses on Tiffany Blue as an example of such a colour. The videos give a good idea of how to use colour marketing to add value to printed materials. The facts that the Tiffany Blue ink recipe is one of the best kept secret and it is the Pantone colour most difficult to imitate sounds a bit mad. But then, they´re mad about colour at Pantone.