NFC tag in BMW advertisement

bmwBMW will place an advert in the German magazine Spiegel Wissen which will make use of NFC tags. NFC (Near Field Communication) makes it possible to adjust content to specific users at specific locations. By holding their smart phones against the advert readers can download the BMW app immediately. Through this digital interaction potential clients are being led to the most relevant content based on the operating system and the number of times they clicked the advert. The advertiser is able to track and analyze the reader´s response via the NFC tags.London company Tamoco created the campaign. Tamoco had already used NFC tags in beer mats for a beer company´s campaign, which invited pub visitors to use the Uber app for their journey home.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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