New print media is called Colback

During Dutch Design Week 2017 in4ite will be launched. This is a cooperation between Low & Bonar, a listed global operating company specialised in the production of performance materials and a group of 10 creative minds. This multidisciplinary group of people consists of: designers, architects and graphic designers all with their own vision. The group experimented with Colback, a nonwoven material produced by Low & Bonar. The limits of this material and the imagination of the designers have been pushed as far as possible during the design. The end result will be presented in a spectacular pavilion on the 9th floor of the TQ building during DDW.

Graphic designer Dana Dijkgraaf: “Colback is a beautiful material for printing or silk screening. It is translucent, but smooth, which gives a very special effect. It is a remarkable material for: books, flyers, folders or other printed materials, for an industry which is currently very focused on print.”