Material innovation: the surprising possibilities of packaging materials

The Drinkable Book

In a growth market called packaging use of materials and design play an important part. Materials expert Andrew H Dent and brand strategist Leslie Sherr wrote a 250 page book about what is important in the choice of materials. The book is filled with cases and real life experiences. It is for sale for 29,85US$ via this link or via Amazon. A detailed description, including videos can be found on Wired. 


 


Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).
Blokboek 12 5 Jaar

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