Latest Screen Truepress ´unbelievably productive´

With their Truepress Jet L350UV Screen offers the alternative for conventional label production. Quality, speed and flexibility make this label inkjet press a top of the range digital label press. At least, that is what a satisfied Screen customer says.

‘I’ve just enjoyed a real highlight in my 40-plus years in the label printing industry,’ says Chris Bobbert, owner of HP Labelling in Capetown, South Africa in an interview with Packaging & Print Media magazine. Bobbert is talking about the first prints from the Screen Truepress Jet L350UV, Screen´s inkjet label press which was recently installed in his shop. ‘This new digital press is truly amazing!’ he says. ‘We completed the first 12 variants in just two hours, and they were all printed in CMYK only,’ Chris explains. ‘The equivalent job on a mechanical flexo press would have involved CMYK plus at least two spot colours, not to mention some R37 000 in plate-making costs, and would have taken 16 hours (two shifts) to complete.’ The other contributor to productivity is the lack of residue which makes the Truepress easy to maintain.

Photo quality
screenThe Truepress delivers high quality with sharp text and photorealistic quality of the halftone images. With 50 meters a minute up to 350mm wide thanks to the CMYK+white high-definition inks. This results in a wide colour range and powerful colours, fluorescents and high resolution shades. The combination with 600×600 dots per inch print resolution achieves high detail, sharp text and pinsharp lines.



Change to digital

In the change from conventional printing (offset) to digital HP Labelling consciously chose the Truepress. ‘Not all digital presses are born equal,’ asserts Chris Bobbert. ‘The Truepress is the crème de la crème of digital machines. Running at 50m/min it’s considerably more productive than any toner-based press,’ he adds vehemently.
The Screen Truepress Jet L350UV offers a much needed flexibility. HP Labelling can now produce short, medium and long runs and can print on a range of substrates including transparent film and metallic foil.

Since the introduction of the Truepress Jet L350UV two years ago Screen has continuously improved the label press. Screen showed their newest label press recently during the Labelexpo in Brussels.



Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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