German printers recruit apprentices with hip tattoo campaign

Germany also has a shortage of graphic arts professionals, now and definitely in the future. Bundesverband Druck und Medien (Association of print and media) has started a campaign to recruit young people. It targets, judging by the campaign materials, the young, hip and tattooed generation, with a male and female role model of course. Core mottos are “Gestochen scharf” and “Perfekt veredelt” which focus on the love of colour and detail of the younger generation. The campaign allows graphic arts companies to download the posters and use with their own branding. General posters will appear in metro stations and other areas where the target audience gathers.

Take a look at the campaign via this link.